Aligned Modern Health
Website
I provided creative direction to the web design company working with Aligned Modern Health on the creation of a new website. Aligned Modern Health wanted to give the brand a more modern feel and steer away from harsh contrasts in color from the previous website.
I came up with a new style guide during this process, including new fonts and colors to be used and associated with the brand. I created wireframes for every page of the new website and was active in all parts of the revision process.
Supplement Line
I created the overall look and feel of the Aligned Modern Health branded supplement line. With this, we wanted to keep it on-brand, but with a very simple design. Each color apple corresponds with the systems of the body that they are designed for.
Tommy Carroll “Calculated Discomfort”
I worked with Tommy Carroll on the design and merchandise for his album “Calculated Discomfort.” This design features a glitchy collage of a provided photograph (artist unknown). Because this album is a work of improvisation, I wanted to convey a sense of motion by using a variety of layers and design techniques to add graininess and noise to the photo. It gives the viewer a sense of something beautiful, but it's only found underneath many moving parts. The LCD style font usage is a play on the word “Calculated.”
He requested that I create a design for lighters as a merch item, so I went with the same font and parts of the album cover for the design.
